Patanjali takes on Amul; launches cow milk, milk products, also French fries

Baba Ramdev backed Patanjali Ayurved on Thursday made a foray into the dairy segment with a launch of packed cow milk and other milk products. The company also launched frozen products including peas, mixed vegetables and French fries. The homegrown FMCG major has priced packed cow milk at Rs 40 per litre, lesser by Rs 2 from its peers.  Patanjali Ayurved already retails cow ghee and cow whole milk powder. Amul, Mother Dairy are a few of the major players in the segment. The company is also planning to enter the apparel and footwear segment soon.

In the first phase, Patanjaliwill launch cow milk and cow milk-based dairy products such as curd, chaach (buttermilk) and paneer in Delhi-NCR, Rajasthan, Haryana and Maharashtra, Baba Ramdev said at the launch event.

Patanjali also launched packaged drinking water under brand ‘Divya Jal’. The company is also planning to launch natural mineral water and herb-infused water soon. In order to supply milk across Delhi NCR, Rajasthan, Pune and Mumbai, the company has tied up with 56,000 retailers. Patanjali expects production of 10 lakh litres of milk in 2019-2020.

Here is the list of 5 products launched today by Patanjali Ayurved:

1)Dairy products (Cow milk, curd, chach, paneer)

2)Cattle feed and feed supplements

3)Frozen vegetables: Peas, Mix Veg, Sweet Corn, Potato Finger

4)Solar Panels

5)Divya Jal

Last month, Patanjali missed out on the roll out date of itsWhatsApp- rival Kimbho app. “We will announce new date of official launch asap,” Patanjali Ayurved Managing Director Acharya Balkrishna, who in August had declared the August 27 launch date in a tweet, said.


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